Persona is an identity verification platform. Because residency can impact important factors such as relevant state lending laws and licensing, we’re required to confirm the addresses of all applicants. We utilize Persona to help streamline our application process, so that we can automatically verify your address without you having to wait for or worry about manual authentication!
We do this to help make your process fast, efficient, and secure. If you want more information about Persona’s security and privacy measures, you can learn more here.